A CEO in a Racing Suit? Why Toyota’s Morizo RR Is the Mid-Life Crisis Your Boss Can’t Buy!

The car-loving ‘Morizo’ personally fine-tuned this machine. That single sentence says it all.

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GR Yaris Morizo RR

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GR Yaris Morizo RR

Toyota unveiled the ‘GR Yaris Morizo RR’ edition to the world for the first time at the Tokyo Auto Salon today. While there have been several limited editions before, this model is the real deal, incorporating all the data Akio Toyoda gathered from the grueling Nürburgring 24-hour endurance race.

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GR Yaris Morizo RR

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GR Yaris Morizo RR

1. Key Feature: The ‘Morizo Mode’ – Nürburgring’s Offspring

The cornerstone of this limited edition is its exclusive 4WD control mode. It’s not your run-of-the-mill track mode. This beast packs a 4WD logic specifically calibrated by Chairman Akio after countless laps around the infamous Nürburgring circuit.

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GR Yaris Morizo RR

RR (Rookie Racing) setup: Engineered to maximize traction on corner exits and optimize suspension and drive distribution for a planted feel, even on the roughest surfaces.

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GR Yaris Morizo RR

Weight reduction: Rear seat delete and forged wheels are just the beginning. Carbon parts are liberally used throughout, resulting in an extreme weight-loss program.

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GR Yaris Morizo RR

2. Exclusivity: Only 100 Lucky Drivers

This isn’t a car you can simply walk into a dealership and buy.

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GR Yaris Morizo RR

Production: Limited to a mere 100 units worldwide

Purchase method: Lottery system

Each driver’s door interior boasts a plate with Akio Toyoda’s personal ‘Morizo’ signature. It’s essentially a collector’s item that just happens to be street-legal.

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The Last Hurrah for Internal Combustion

In an era of electrification, Toyota continues to champion the idea that cars should be fun. How many automakers can boast a chairman who dons a racing suit and actively participates in development? The GR Yaris Morizo RR is the crystallization of that passion.

While the chances of one making it to U.S. shores are slim to none, the very existence of this car is enough to set enthusiasts’ hearts racing.

#Toyota #GRYaris #Morizo #TokyoAutoSalon #LimitedEdition